HARD ROCK ALL-INCLUSIVE » Rodney Ibarra

HARD ROCK ALL-INCLUSIVE

We were tasked to help establish Hard Rock Hotel as an industry leader as it moved into the all-inclusive resort space. We created pieces that helped shape the brand in its tone, personality, and visual identity. In addition to promoting their general services and amenities, we were also asked to create work for smaller brands within the resort. Here is a sampling of some of the work that I helped create.

Work produced at 1 Trick Pony

Creative Director Bill Starkey

Art Director Monica Novicki

Art Director Jim Garrison

Account Director Joyce Destasio

Copywriter Joe Bianco

Copywriter Shannon Snyder

KIDS STAY FREE OOH CAMPAIGN

Billboards and outdoor media touts Kids Stay Free Promotion.

MEETINGS ADS

As Hard Rock became known as a desitation for business meetings, our goal was to show that you can mix business with pleasure.

The task here was to show that meetings at Hard Rock are anything but boring.

APPETITE FOR INDULGENCE

I created this custom type and logo to appeal to Hard Rock's top-shelf-loving guests for this initiative promoting Hard Rock's commitment to provide guests with top-shelf everything.

Logo for an initiative that drives Hard Rock's commitment to providing guests with top-shelf everything.

ISHQ WEDDINGS AD

This ad was created specifically to target those interested in having a traditional Indian wedding.

Ad promotes weddings that are tailored for Indian guests.

TOP PERFORMERS EVENT SAVE THE DATE

We were tasked to create a memorable save the date that lead travel agents would want to keep, with little time and even less budget. We concepted visuals and ways to execute this unique, screen-printed piece from soup to nuts. This included figuring out the logistics of printing, assembling and shipping these items to the resort in Mexico. This save the date was designed, screen-printed, and assembled by Rodney Ibarra & Monica Novicki.

Top-performing travel agents were invited to Hard Rock for an event to celebrate their achievements. This save the date was designed, screen printed and assembled by Rodney Ibarra & Monica Novicki.